What does a Klaviyo agency cost, and what should the quote include?

Split the proposal into production, automation work, reporting and software. A provider may include planning and design but leave testing or scheduling to your team. Another may build flows without maintaining them. Those are different scopes, even if the headline fee looks similar. Ask who does each task and which parts require material or decisions from the store.

Compare the actual billing periods rather than assuming a calendar month and a production cycle contain the same work. The Flowsplash pricing page defines the included sends and four-week period. Other agencies may use different terms. Keep that difference visible in your budget sheet and ask how extra work is priced before a seasonal campaign creates a surprise invoice.

Ask which flows are included, whether existing content is reviewed and what happens after activation. A welcome series is not the same scope as cart, checkout, browse, post-purchase and winback work. Check trigger review, exclusions, testing and the ongoing review process. A proposal saying “automation” without naming the work leaves too much room for different expectations.

At Flowsplash, flows belong to the Newsletters + Flows plan and are not sold separately. If another provider offers project work, distinguish the build from future maintenance and make ownership explicit. You should be able to inspect the content and understand who will update a retired product, changed policy or broken link after the initial project is complete.

Request a sample explanation of the report, not invented client results. Ask which attribution settings are used and whether the report separates clicks, opens and orders. A provider should explain the limits of attributed revenue rather than promise a sale outcome from a template. The number is affected by the audience, offer, stock and buying cycle as well as production.

Be careful with revenue-share comparisons when the definition is unclear. A percentage may use attributed email revenue, total store revenue or another base. Without the method and exclusions, the price cannot be evaluated reliably. Flowsplash uses a fixed production price and a clicked-revenue report, not a revenue guarantee. Read the current scope and terms before comparing that arrangement to a different model.

Confirm that the work lives in your account and that the agency uses its own invited login. Sharing an owner password makes access harder to manage. Ask what remains when the contract ends and whether another person can continue using the templates and flows. A low headline fee is less useful if leaving means losing the practical work you paid for.

Define the approval routine before signing. Your team needs to verify products, offer terms and brand wording even when production is outsourced. Ask where comments belong and what happens if approval is late. A service that prepares drafts does not remove every decision from the store. Include that review time in the comparison, alongside the provider's delivery obligations and notice terms.

Keep a shared brief with the campaign purpose, intended audience, product links, photos and any offer terms. The person preparing the email should be able to build it without guessing what the discount covers or whether a product is available. Mark unresolved information clearly rather than filling gaps with assumptions. A useful brief is a working record, not a presentation that nobody updates.

Name the person who gives final approval and agree where feedback belongs. Collect comments in the same place so a corrected price does not get lost between email threads. Send an inbox test with the real links and ask the reviewer to check the offer, products and wording. Do not schedule until approval is explicit. If a deadline changes, update both the email and the linked store page before repeating the test.

After a send, read the result alongside its purpose. A product launch and a customer-care message do not have identical jobs. Start with delivered messages, meaningful clicks, orders linked to clicks and unsubscribes. Keep the same definitions and reporting settings when comparing periods. An impressive open rate does not establish that somebody read the email or bought because of it.

Clicked revenue is money attributed to a recorded click within the account's configured window. It is not the same as total store revenue, and it does not prove incremental sales. Record the reporting window, currency and campaign names with your notes. If stock, price or site performance changed, include that context before blaming the creative. Finish the review with a practical next change, such as a more relevant destination or clearer product explanation, rather than a promise about future revenue.

Flowsplash is a newsletter studio that designs, writes and sends Klaviyo newsletters for e-commerce brands. Our Newsletters plan includes 8 sends per 4 weeks for €990 or $990, excluding VAT. We plan the period together, write and design the emails, build and test them in your Klaviyo, check inbox placement and schedule after your approval. Your software subscription remains separate.

The Newsletters + Flows plan costs €1,390 or $1,390 per 4 weeks, excluding VAT. It adds welcome, abandoned cart and checkout, browse abandonment, post-purchase and winback flows, with a quarterly review. Flows are not sold separately. Both plans have a 12-week start period, then run month to month with 30 days notice. You provide products, photos and things to promote. We work in your account, never export your lists and leave everything we build with you.