Frequently asked questions about Flowsplash
Here are answers to common questions about Flowsplash, our newsletters, pricing and working process. We send 8 newsletters per 4 weeks in your Klaviyo, with your approval before every send. You can start with two free redesigned emails, see how the Splash format fits your brand and decide after a walkthrough.
The service
What does Flowsplash do?
Flowsplash is a newsletter studio that designs, writes and sends Klaviyo newsletters for e-commerce brands. You get 8 sends per 4 weeks, planned together and built in your own account. We handle copy, design, testing and scheduling. You tell us what to promote and approve every send first.
What is the Splash format?
The Splash format is a five-block newsletter layout: the Hook, the Choice, the Stack, the Favorites and the Store. It gives readers clear routes to your products without a long introduction or a crowded catalog. We keep the structure and adapt photos, products and voice to your brand.
What do we need to provide?
You provide about 8 things to promote for the coming period, along with your products, photos and any relevant offers or dates. That lets us plan all 8 sends together. We ask for what is missing, prepare the copy and design, then send drafts for your approval.
Do you write in English and Swedish?
Yes. We write newsletters in English and Swedish, with copy adapted to your brand and audience rather than translated word for word. You share how your brand sounds and what to avoid. You review the test send before scheduling, so you can check both the wording and the products.
Pricing and terms
How much does it cost?
Newsletters costs €990 or $990 per 4 weeks. Newsletters + Flows costs €1,390 or $1,390 per 4 weeks. Prices exclude VAT and your Klaviyo subscription. Both plans include 8 newsletters, planning, copy, design, testing, scheduling and a clicked-revenue report. The second plan adds core flows and quarterly review.
Why do you bill every 4 weeks?
We bill every 4 weeks because each period contains exactly 8 sends, 2 per week. A calendar month varies in length, so a four-week period keeps planning and delivery consistent. Payment is made by card through Stripe, prices exclude VAT and receipts arrive at your email address.
How long is the start period?
The first 12 weeks, or 3 four-week periods, are a start period. After that, the service runs month to month with 30 days notice. You cancel by email. If you cancel during the start period, the agreement continues until its end. Everything built in your Klaviyo remains yours.
Can we buy flows separately?
No. Core flows are part of Newsletters + Flows, not a separate one-time purchase. The plan includes welcome series, abandoned cart and checkout, browse abandonment, post-purchase and winback, alongside 8 newsletters per 4 weeks. A quarterly review is included so the flows stay relevant as your store changes.
Klaviyo and deliverability
Do you work in our Klaviyo account?
Yes. We work directly in your own Klaviyo with our own user login. You invite us rather than share your password. You can see the templates, campaigns and flows we build. Everything stays in your account when the work ends, and we never export your customer lists.
Do we approve every send?
Yes. You approve every newsletter before we schedule it. We send a test to your inbox so you can check the copy, products, links and design. You reply with approval or requested changes. An unapproved send is not scheduled, and planning the whole period ahead gives you time to review.
How do you check deliverability?
We check inbox placement and the technical setup, including the sending domain, SPF, DKIM and DMARC. We also test emails before sending. No provider can promise a particular inbox placement or revenue result. We look for technical problems and keep the setup aligned with your Klaviyo account and consent requirements.
How do you report results?
Every 4 weeks you receive a one-page revenue report focused on clicked revenue in money, not open rates. It gives you a practical view of what the sends produced in Klaviyo. We do not promise a revenue result. The report helps us decide what to promote and improve next.
Getting started
Is the redesign really free?
Yes. We redesign your last two newsletters for free and walk through them in 15 minutes, with no obligation to buy. You forward the original emails and we use your own photos and products. It lets you see the Splash format with your brand before deciding whether to continue.
What happens after I submit the form?
After submitting, forward your last two newsletters to our contact email shown on the thank-you page. We redesign them within 3 business days, then email two suggested times for a 15-minute walkthrough. You choose a time by email. There is no booking link and no obligation to continue.
Do we need Klaviyo for the free redesign?
No. You do not need Klaviyo to get your two free redesigned newsletters. Send the emails you currently use and your store URL. Our ongoing service does work in Klaviyo, so if you decide to continue we discuss your account and setup before scheduling any client sends.
What happens after we pay?
After payment you arrive at the welcome page. You invite us to Klaviyo, which takes about 2 minutes, and complete a brief with 8 rows, one for each send. We then plan the period and prepare drafts. You get direct email contact and approve every send before scheduling.
See what your last two newsletters could become.
We redesign them free within 3 business days and walk through them in 15 minutes. Your photos, your products. No obligation.
Start with a free redesign