Newsletter examples in the Splash format

These four newsletter examples show the Splash format for homeware, skincare, coffee and fashion. Fjällhem, Glöd, Rosteriet and Vektor are invented brands, but the format is what we build for clients. Each email has five clear blocks, distinct imagery and an explained path from opening to store. You can read the full email inside each phone.

The brands are invented. The format is real.

Fjällhem

Subject line

A softer place to land

Preview text

Clay, wool and a quiet moment at home.

Why it works

  1. The Hook: one image and one idea give a clear reason to keep reading.
  2. The Choice: three product paths help readers find their way without a long catalog.
  3. The Stack: two products appear together to make the next purchase easy to picture.
  4. The Favorites: a small selection offers alternatives. The example uses no invented reviews.
  5. The Store: a clear ending leads onward to the shop and useful pages.
Scroll the email
Fjällhem · Example, invented brand

Glöd

Subject line

Your skin in November

Preview text

Three steps that matter when it gets cold.

Why it works

  1. The Hook: one image and one idea give a clear reason to keep reading.
  2. The Choice: three product paths help readers find their way without a long catalog.
  3. The Stack: two products appear together to make the next purchase easy to picture.
  4. The Favorites: a small selection offers alternatives. The example uses no invented reviews.
  5. The Store: a clear ending leads onward to the shop and useful pages.
Scroll the email
Glöd · Example, invented brand

Rosteriet

Subject line

Your next morning starts in Guji

Preview text

A fresh harvest for filter and espresso.

Why it works

  1. The Hook: one image and one idea give a clear reason to keep reading.
  2. The Choice: three product paths help readers find their way without a long catalog.
  3. The Stack: two products appear together to make the next purchase easy to picture.
  4. The Favorites: a small selection offers alternatives. The example uses no invented reviews.
  5. The Store: a clear ending leads onward to the shop and useful pages.
Scroll the email
Rosteriet · Example, invented brand

Vektor

Subject line

Your next uniform, redefined

Preview text

Four pieces. A sharper everyday wardrobe.

Why it works

  1. The Hook: one image and one idea give a clear reason to keep reading.
  2. The Choice: three product paths help readers find their way without a long catalog.
  3. The Stack: two products appear together to make the next purchase easy to picture.
  4. The Favorites: a small selection offers alternatives. The example uses no invented reviews.
  5. The Store: a clear ending leads onward to the shop and useful pages.
Scroll the email
Vektor · Example, invented brand

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