# About Flowsplash

Updated 2026-10-13. https://flowsplash.com/about

Flowsplash is a newsletter studio that designs, writes and sends Klaviyo newsletters for e-commerce brands. It is a studio by Newlead AB, a Swedish company that also runs email outreach for B2B companies. Founder Max Erikstedt has a background in e-commerce and runs Newlead AB. We work in your account, in English and Swedish, with your approval before every send.

## Who is behind Flowsplash?

Max Erikstedt founded Flowsplash and runs Newlead AB. With a background in e-commerce, he wants to make recurring newsletters easier for stores that need both clear design and a practical way of working.

## How do we work?

- The Splash format: five blocks that give each email a clear next step.
- You send about 8 things to promote so we can plan the whole period at once.
- We plan, write, design, test and schedule in your Klaviyo.
- You approve every send before it is scheduled.
- We write in English and Swedish.
- Everything we build stays in your account. We never export your lists.

## Which company operates the studio?

| Detail | Fact |
| --- | --- |
| Legal name | Newlead AB |
| Registration number | 559526-2691 |
| Address | Pressargatan 12, 632 29 Eskilstuna, Sweden |
| Founder | Max Erikstedt |
| Email | [hello@flowsplash.com](mailto:hello@flowsplash.com) |

## Related

- [Newsletter examples](https://flowsplash.com/newsletter-examples)



We redesign your last two newsletters free within 3 business days and walk through them in 15 minutes: https://flowsplash.com/free-redesign